Instagram tests disappearing content feature with selected followers
Instagram, which is owned by Meta, is testing a new feature called Notes, which allows users to upload vanishing content. According to media reports, the tool, which is currently being tested with a small group of users, allows users to publish brief messages, such as announcements, to their "Close Friends" circle or to followers who also follow them.
In contrast to Twitter's new Notes function, which allows authors to upload long-form content, Instagram's version is more akin to sticky notes that disappear after 24 hours. The feature was discovered by marketer Ahmed Ghanem, who shared pictures on Twitter indicating that Instagram Notes will show in a separate row above the messages themselves on the app's direct messaging page. According to screenshots, users will not receive a notification regarding Notes but will be able to view them in the app for 24 hours and respond to them via messaging.
Source
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