Meet Reef — the brand that decided summer footwear wasn’t complete without… a bottle opener. Yes, it’s hidden right in the sole of your flip-flops.

Marketing genius? Probably. Hygienic? Questionable. Practical? Only if you’re the guy who always “forgets” the opener at the barbecue.

@trickymarketing❤️

What do you get when a marketer becomes a magician? A Chilean ad campaign that bends space, time, and your attention span. Just when you thought you were watching a casual product video — BAM! The screen folds into another screen. And then another.

@trickymarketing

😴 IKEA made ASMR from people snoring

Swedes let random people sleep on their beds, recorded the snoring, mumbling, and sleep talk… and turned it into an ad for their new mattress line.
Pure Scandinavian creativity, right?

But wait — they skipped the most realistic sound of all: night farts.😂
Guess that’ll be in the Deluxe version.

👉 Marketing lesson: even your unconscious noises can be monetized. IKEA just proved it.


@trickymarketing❤️